Tracy, an attorney by training, has been starting, growing, and selling sports-related companies for over 10 years. Her operations management expertise, business and legal affairs experience, and her term as Director of East Coast Operations for Active.com and Vision Sports & Entertainment Partners laid the foundation for her current, action oriented approach at Route 2 Digital. In these multifaceted leadership roles, Tracy integrated the company’s vision, mission and values throughout the organization structure. She was also responsible for building and managing the teams focused on youth and team sport clients, including: Masterfoods, Subway, Choice Hotels International, United Technologies and Bank of America. Tracy was intimately involved in all aspects of the sales of Football Scouts, Inc. to ESPN, Sports Technology’s FanNation to Sports Illustrated/Time Warner and Vision Sports to The Active Network.
Tracy’s tenure at the National Hockey League involved evaluating and assessing local team television and radio agreements ensuring compliance with League rules and national agreements. At Major League Baseball Advanced Media, in start-up phase, Tracy helped drive revenue by negotiating and executing complex licensing agreements as well as identifying and creating early strategic alliances and partnerships. Working extensively with the technology, editorial and international departments she helped launch new products, subscription structure and multi language websites.
Tracy is a graduate of Seton Hall Law School, is the founder and President of the national organization Women in Sports and Events (WISE) Boston Chapter and has completed six NYC marathons. She is the mother of two beautiful children.